WAW Floors (CommercialOffice), 2022
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Spaces Reimagined
For Paris-based brand WAW — editor of exclusive parquet floors — we were given full carte blanche to convert a 300 m hull space into an inspiring showroom and headquarters.
At WAW Floors, peace and tranquility take precedence over the usual overcrowding of products that compete with each other in showrooms. Visitors are provided with the opportunity to view the WAW collections in a calm manner, without being visually distracted by other products.The collection is gradually revealed when opening the 300 drawers, where the samples are displayed as precious objects.
During the COVID-19 pandemic, availability and transport of products were often a significant challenge, but with the help of reliable partners, WAW Floors managed to create the showroom in record time.
Year
2022
Client
Location
Paris (FR)
Size
300
Status
Completed
Photography
Spaces Reimagined
For Paris-based brand WAW — editor of exclusive parquet floors — we were given full carte blanche to convert a 300 m hull space into an inspiring showroom and headquarters.
At WAW Floors, peace and tranquility take precedence over the usual overcrowding of products that compete with each other in showrooms. Visitors are provided with the opportunity to view the WAW collections in a calm manner, without being visually distracted by other products.The collection is gradually revealed when opening the 300 drawers, where the samples are displayed as precious objects.
During the COVID-19 pandemic, availability and transport of products were often a significant challenge, but with the help of reliable partners, WAW Floors managed to create the showroom in record time.
Year
2022
Client
Location
Paris (FR)
Size
300
Status
Completed
Photography